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“Jon has a deep understanding of insight and maximises this to support his strategy, and ultimately drive real value for sponsorships. Considered decisions ensure the correct audience is engaged at the appropriate time with the right content."
“By creating a true partnership between the rights holder and brand whilst leading our title sponsor activity for the ATP Finals, Jon was able to extract maximum value from our event, which subsequently delivered fantastic brand and business results.”
"Having worked with Jon in roles at Leeds United, Trinity Mirror and as Chairman of the Sports Journalists' Association, he is a superb operator. Adept at understanding our mutual objectives, his ideas are creative and deliver value on each occasion to all parties.”
Former Sports Editor
"Jon is one of the most respected people I know in the sports industry having worked with him over 15 years. In his consultancy role, Jon's experience in strategy, brand equity and commercial value has been extremely beneficial to TwelfthMan and our clients."
Review performance and create strategic sponsorship road maps for rights holders and brands.
Advise, negotiate and deliver legal agreements.
Establish insight and evaluation frameworks.
Create and coordinate ways of working models for sponsorship teams.
Senior stakeholder relationship management.
Sponsorship asset coordination and creative utilisation.
Marketing and communications activation strategy and planning.
Media, experiential, digital, CSR and commercial development delivery.
Provide mentoring, training and coaching.
Jon provides sponsorship, partnerships, marketing and communications consultancy to agencies, brands and rights holders.
A graduate of Loughborough University, he started his career in 2000 at a Leeds based sports marketing agency working across football, cricket, motorsport, rugby league and boxing.
After two Director level sponsorship agency roles in London from 2007 working for clients such as Aviva, Samsung, Barclays, Wrigley’s, QBE and The Co-operative, he moved to Barclays in 2010.
As Head of Sponsorship Partnerships, he was responsible for leading Barclays’ global sponsorship portfolio of over 100 properties with an annual budget in excess of £100m. Strategy, management and activation experience included the Barclays Premier League, Barclays ATP World Tour Finals, The O2, Barclays Cycle Hire, British Museum, Donmar Warehouse, National Maritime Museum and Beyond Sport.
SPONSORSHIP - MARKETING - COMMUNICATIONS
Recommendation to move all Bennetts' spend on exhibitions and shows to become the title sponsor of the British Superbike Championship.
Market leader objective achieved by the end of the sponsorship term.